How to Organize Your Marketing Campaign

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HOW TO ORGANIZE YOUR MARKETING CAMPAIGN:
Marketing Like a Pro, by Using What You Know,
Book and Workshop by Linda L. Chappo

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DISTANCE LEARNING COURSE AND BOOK

HOW TO ORGANIZE YOUR MARKTING CAMPAIGN:
Marketing Like a Pro, by Using What You Know is a book and seminar designed for the business person who finds their own marketing system rather confusing and ineffective. Linda Chappo presents a step by step method which eliminates marketing madness, puts your business in the forefront and establishes YOU in a position of Leadership.

HOW TO ORGANIZE YOUR MARKETING CAMPAIGN: Marketing Like a Pro, by Using What You Know is an excellent resource for Marketeers who want to become a leader and learn marketing from the comfort of their own home/office. As our "premier" Distance Learning Course you'll find this long distance workshop will answer your marketing questions and give your business the competitive edge. A Marketing Like a Pro certificate is awarded after this 10 week course.

On-Line Marketing Information

The following links will provide you with more information about what is included in the marketing book and Distance Learning Course:
* The prospectice: on this page
* FEATURED AREAS
* Chapter One: Envisioning
* The Vision Map are all on-line for you to review.

Tuition: $59.95 for this 10 week course HOW TO ORGANIZE YOUR MARKETING CAMPAIGN: Marketing Like a Pro, by Using What You Know

Order the book from our WCBA Bookstore: How to Organize Your Marketing Campaign
One on one e-mail communication with the instructor will be used until the discussion board is in place.
Discussion Board is free to Distance Learning students for 10 weeks during their enrollment.
Read the FEATURED AREAS
Read Chapter One: Envisioning

HOW TO ORGANIZE YOUR MARKETING CAMPAIGN:
Marketing Like a Pro, by Using What You Know
Learn new revolutionary step-by-step marketing based on 10 natural skills

Book and Workshop includes:

Envisioning and Creating the Business of Your Dreams

Create a comprehensive Vision Map for your business
Discover 7 facets of Marketing Mastery
7 ways to increase cash flow
2 key principles to keep your business in the "growth phase"
Capitalize on the 3 C's of marketing success

Transforming Doubt and Fear into Confidence

Learn empowering "follow through" techniques for self-mastery
5 ways to create value for your business
6 key steps to establish a dynamic marketing personality
Eliminate marketing madness

Identifying Success Pathways

Develop inner resources for more effective problem solving
4 ways your target market helps you "succeed"
Learn the 4 identifying characteristics of your target market
Learn 4 methods to research your target market
The advantages of a "best customer" profile
Learn 8 techniques to retain your best customers
Discover 9 ways to improve customer service
Learn 9 ways to position your business for success
How to write a position statement

Defining a Winning Image

8 benefits of defining your image
How to create an "image package," and make a lasting impression

Critical Strategizing and Focusing skills

Discover 12 human motivators that take you over the top
4 strategic methods to become a Marketing Pro
15 strategies for "on-target" marketing
Recognize 5 dynamic opportunities to grow a strong business
4 ways to overcome buyers' resistance
Plan a Calendar of Events
6 secrets of promotional events' planning
5 principles of radio advertising
How the internet can benefit your business

Energizing Your Marketing Plan

5 principles to skyrocket your campaign and establish you as a leader
Learn 2 foolproof formulas for budgeting success
Learn easy methods for logo design, business cards, and brochures
5 media methods to attract new customers
6 ways to create visual impact

Activating a Plan that Works "For" You, not against you

Learn 9 "ethics" guidelines
4 action steps to reach sales objectives
9 secrets for planning a direct mail campaign
Learn 7 unique advertising approaches
Learn the 3 keys to skill enhancement
Explore The Promotion Factory (125 exciting promotional ideas)

Essential How to's that Give You the Competitive Edge:

Learn how to set objectives and get measurable results
How to create a winning mission statement
How to use your past experience to your business's advantage
Learn how to turn dissatisfaction into positive change
How to find your "Advantage Point"
How to create a dynamic customer survey
Learn how to get "awesome" testimonials

Testimonials

"Linda L. Chappo proves she has the heart and mind of a guerrilla. Her book is loaded to the brim with valuable information, presented so clearly and engagingly that readers can begin to boost their profits with newfound wisdom before they even finish reading it." - Jay Conrad Levinson Author, Guerrilla Marketing series of books

"Linda speaks from her heart. She speaks with a great deal of compassion and understanding. I enjoy her gentle humor. You get a sense of wisdom. It's very profound." -Rev. Brad L. Pethoud, Minister & Numerologist

"I was really moved by Linda's style of speaking. I really appreciate her integrity." -Kim Botenhagen, M.A., Exercise Physiologist