• Linda L. Chappo

The Nature of Giving

Updated: Apr 23, 2019

By Linda Chappo, BusinessAcademy.com staff writer

Denny’s made ground-breaking news by offering free breakfast through their 2010 Superbowl advertisement. One free Grand Slam breakfast would be free to anyone who came to one of their nationwide restaurants on February 9th, 2010. Was I hearing this right? They would actually give away free food at all their restaurants across the nation? "How could they do that and still stay in business!" I asked myself. Restaurants are going out of business rapidly in this subpar economy. The day arrived and so did I. Breakfast is one of my favorite meals to eat in restaurants. I drove by my local Denny’s just to find out. Yep, there was a line out the door. So I parked my car, stood in line and waited for about 20 minutes before I was seated. I met a nice woman in line and we decided to share a table in the overly full restaurant. Not only was there free food, but a new friend to boot. I lucked out!

Today, April 16th, 2018 Jack in the Box fast food restaurant is giving away free French fries at their nationwide stores. Will I go? Probably not. French fries won't lure me in. But I am big on sharing and giving back, especially where corporate America is concerned. It’s a concept that is long overdue in the corporate realm: share the abundance, share the wealth! We buy your products and services, making you wealthy, so hey, do something for us loyal customers once in a while!

Spend time on the internet and you’ll get plenty of freebies. Every time you turn around there’s a free teleconference or webinar: information to make you rich, beautiful, healthy, spiritual, thin or smart. Anything you could ever want is there for the taking.

It’s a smart marketing strategy that follows spiritual law: to give and receive is one and the same. And that’s exactly the point: freebies often lead to sales. People remember the thoughtful gesture. It’s similar to our friendships, an area where we are most generous. We happily give each other free food, coupons, clothes, make-up, furniture, and the list goes on and on. Is there anything you wouldn’t do for a friend? Do you think that’s where this is going? A new evolutionary step toward brotherhood? Maybe, maybe not, but for me it’s a start in the right direction.

I would like to believe that our society is freeing itself from the dark idea that giving is a way to lose. We may be turning the tables on ego-centeredness. The internet, in its more mature state, has become the network of the "gift of free information to make your life and the world a better one." It’s a life changing sharing of facts, statistics, knowledge and entertainment inspired by minds who care and at the deepest level, are extensions of the love, wisdom and intelligence they hold in their minds. Pass it on please!

Restaurants and cafe's are a popular place to build community and share in relaxation


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